The image component analysis of the VSUES Fashion school

Authors
  • Klochko I.L.

    Vladivostok State University of Economics and Serviсе
    Vladivostok. Russia

  • Falko L.U.

    Vladivostok State University of Economics and Serviсе
    Vladivostok. Russia

  • Rozanova E.A.

    Vladivostok State University of Economics and Serviсе

Abstract

The article considers the factors that contribute to the fashion industry educational projects and organizations positive image formation. It’s done on the example of the VGUES services technology Department. The image components analysis of world and Russian fashion education leaders was implemented with the purpose of identifying and forming key characteristics that contribute to the organization competitiveness on the fashion industry educational services market. The study of the service technologies Department image have fulfilled by the method of questionnaire survey. There are recommendations, that can be the basis for the future development of VGUES fashion school image.

Keywords: corporate reputation, corporate identity, the Department image, effective communication, promotion, fashion industry education, educational services market.

Files
pdf 22 Клочко Фалько Розанова 198-204 206 кБ